For the second time, the Queen has given us the UK’s highest official award for business

Last updated: August 2019

Buckingham Palace

We have been invited for a second time to a Royal reception at Buckingham Palace to receive the UK’s highest award for business.

We are thrilled to have received the UK’s highest award for business, for the second time. Our founders have been invited to Buckingham Palace for a Royal reception.

Two years ago, we received the Queen’s Award for Innovation. This time, we received it in recognition of our achievements in International Trade, for “Measurably growing the world’s leading web companies by redesigning their websites using a customer-centric methodology.”

We love the international nature of our work, and how it has exposed us to so many great people and experiences. And we are thrilled to have helped to grow businesses in 37 countries in 11 languages, with our team members based around the world.

Here’s the email we received:

Screenshot of the email announcing that Conversion Rate Experts has won a Queen’s Award

Thank you to our clients—and team members—for making it possible.

The reception at Buckingham Palace

Our company was represented at Buckingham Palace by our founders, Ben Jesson and Dr Karl Blanks. They entered the palace via the iconic route used for royal weddings and state events: through the main gates, past The Queen’s guards, through the palace’s central archway, and then onto the red carpet of the Grand Entrance.

Our founders Karl and Ben in Buckingham Palace.

Our founders spent an evening at Buckingham Palace to celebrate winning our Queen’s Award.

Guests arriving at the reception.

The event was held in Buckingham Palace’s State Rooms, where The Queen entertains international dignitaries.

Photos from last time we won the award

A visit from The Queen’s Lord Lieutenant

Soon after, The Queen’s Lord Lieutenant visited our offices. He presented us with our commemorative crystal and certificate, and he raised the royal flag.

The day was planned to coincide with our company get-together. It was a great occasion for our team members.

Here are some photos from the day:

The Queen’s Lord Lieutenant with Ben and Karl

On the lawn outside of our office, The Queen’s Lord Lieutenant raised the royal flag and presented the certificate and royal crystal bowl.

Our Queen’s Award certificate signed by Her Majesty The Queen

Our Queen’s Award certificate signed by Her Majesty The Queen.

The royal crystal

The royal crystal, which now has pride of place in our offices.

Photo with the dignitaries

We were honored that the ceremony was attended by many leading dignitaries. From left to right: Amanda Milling MP; Jeremy Lefroy MP; County Council Chairman, Mr Michael Greatorex; our CEO, Ben Jesson; The Queen’s Lord Lieutenant Ian Dudson CBE KStJ; our CTO, Karl Blanks; The High Sheriff of Stafford, Humphrey David Sneyd Scott-Moncrieff DL; and The Right Honourable Gavin Williamson CBE MP.

Our team with the dignitaries

The day wasn’t windy enough to blow the flag. In hindsight, we wish we had paid someone to sit in a nearby tree with a leaf blower.

The Sheriff of Stafford cutting the cake with his sword

“Go on! Please!” We asked the High Sheriff to cut the cake with his sword.

Guests mingling in the garden.

After the ceremony, everyone mingled in the gardens with tea and cake.

The Queen’s Lord Lieutenant talking with our team

The Queen’s Lord Lieutenant talked with our team members. We were impressed with how much he had read about conversion rate optimization.


What you should do now

1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

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