“ROI has been outstanding,” says Quimbee

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In the Inc 500, Quimbee was named the #9 fastest-growing education company in the United States.

A short video interview with the client

“We’ve had a number of experiments that have got 30% … 40% … 50% lifts in conversion rate.”

A transcript of the video

“The actual dollar ROI on working with CRE has been outstanding.”

“The actual dollar ROI on working with CRE has been outstanding. We’ve had a number of experiments that have got 30% … 40% … 50% lifts in conversion rate. I would say that this is a lot like having a personal trainer for your business. They’re always coming up with new ideas, new ways for us to bring in more customers and convert them. They’ve learned a lot about our business, so the experiments get better and better and better over time. So, I would expect the ROI to even accelerate.

“My name is Matt Sellers, CEO of Quimbee. We’re one of the most widely used law school study aids in the United States. We’ve served about 150,000 law students since 2007. Conversion rate is super important to us. We spend a lot of money to get people to our website, so it’s a good way to increase the average revenue per visitor that comes to the site as well as decrease the cost of acquisition of a customer.

“I was worried that it was going to be super expensive, but it turned out to be much more affordable than I thought.”

“Conversion Rate Experts, I knew they were a best in class solution in their space. And so, by the time I reached out to them, I was already pretty confident that they were going to impress me—and they definitely lived up to those expectations, for sure. I was worried that it was going to be super expensive, but it turned out to be much more affordable than I thought.

“They just need us to review, and then they just run it, and we just sit back and enjoy the ride.”

“My other big concern was whether or not we would have enough resources internally to help them. But a lot of the experiments can be administered on their end completely. They just need us to review, and then they just run it, and we just sit back and enjoy the ride. They really have this down to a science on their side, so I can’t say enough good things about the experience with them.

“It’s almost like having a business partner.”

“One of my favorite parts of my month is my meetings with CRE. A lot of the ideas they come up with are not even necessarily website changes; some of them are actually product changes. So, they can be much more strategic ideas, thinking of ways to improve your business, challenging you with questions about your business, making you think critically about your customer—what kind of customer you have, what they want, what their needs are. It’s almost like having a business partner. The actual dollar ROI on working with CRE has been outstanding. It’s probably going to be in the millions.

“To actually be able to quantify a return on investment like that has been amazing. You can’t really say that about a lot of things that you do in business. Absolutely give them a try, absolutely work with them, because they are really world class. As they learn more and more about your business, you’re going to start to see some real benefits accrue.”


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