“135% more leads with one test... and the busiest month in history,” says Luke Belmar-Jones of Reach Cambridge

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Reach Cambridge hosts academic summer camps for international students aged 14 to 18. Since 2005, they’ve welcomed thousands of students from over 170 countries.

A short video interview with the client

“CRE’s knowledge and understanding shone through,” says Luke Belmar-Jones of Reach Cambridge.

A transcript of the video

“Working with Conversion Rate Experts, we’ve had tests that have increased our conversion rate by 135%. We’re actually seeing more deposits at this time of the year, more business than any year previously.

“And our month of March, which is when a lot of these conversions and tests came to a head, that was our busiest month that we’ve had in Reach Cambridge history.

“My name is Luke Belmar-Jones. I’m the Assistant Director and Head of Marketing at Reach Cambridge.

“We host academic summer camps for international students aged 14 to 18. We’re quite a small full-time team. We have eight year-round employees. We’ve been running for over twenty years. We’ve welcomed thousands of students to Cambridge, and we’ve seen over one hundred and seventy different countries represented in our student body.

Some of Reach Cambridge’s students in a lecture hall.

“Having our website be as good as possible is the most important thing for us because it’s our shopfront and processor all at once. We devoted a lot of our time to ensuring that we had the right leads coming our way. If your site’s not doing the best it can to encourage those people to go through the pipeline, they’re wasted leads.

“The first thing that drew us to Conversion Rate Experts was their win rates and their previous case studies. They’ve had major successes with other businesses. As soon as we spoke to the team, it was clear that their knowledge and understanding shone through and that they knew the best way to help us.

Students gather on a Cambridge college lawn.

“We are quite a cyclical business. We have six months of the year, which is dedicated to marketing, then for another six months running the summer program itself.

“We were worried about how to make the most out of the short time period that we have, but the CRE team were brilliant in understanding our timelines, really flexible in helping us get set up straight away to make sure we made the most of that key period. Working with CRE has been super fun. Like me, they’re super geeky, really interested in their statistics and their data.

“I feel like working with them is a real privilege compared to working with some other agencies.

“They have a really dedicated team and motivated to understand the business in its entirety, get a multifaceted approach, bringing out the best in your website, and to prioritize the wins that will make the most impact.

“They’re fantastic to work with, super personable, really keen to understand the business, not just from a monetary perspective, but also to understand the thinking and the care that goes into what we do.

A science teacher talks to one of the students.

“They do their research extremely well, so much so that they were talking about things in our business that I didn’t even remember telling them.

“CRE’s approach is extremely data-driven. Having all those stats at your fingertips is super fun for me. I just enjoy it. It really validates a lot of our thinking as well.

We could see what’s working, what isn’t, and what people’s key issues were that were preventing them from moving forward in the sales funnel.

“We worked really closely with a couple of key consultants whom we would see each week who knew our business in and out, but we also had opportunities where we got feedback from the entirety of the CRE team, lots of suggestions from people with different expertise, and that’s been brilliant to go through.

“We’ve had tests that changed the appearance of the home page, which have really seen boosts in conversion rates, tests to the application funnel, which resulted in a 135% higher conversion rate down the line.

“There have been tests on the way we present information and make it the most accurate. This has improved our business for this year, but it also means we can be more confident of seeing those results year on year, which allows us to think about growth in other ways.

“There are so many lessons that we’ve learned working with CRE that we can take forward to all different facets of the business. I think it’s not only the immediate wins, it’s also the way we present Reach Cambridge.

“I would definitely recommend Conversion Rate Experts. One trial with them, and you’ll be immediately impressed.”

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