Sales tripled—from 1 million to 3 million per month—for ReclaimPPI, a financial claims company

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ReclaimPPI is a financial claims website to help victims who have been mis-sold payment protection insurance. The website needed results fast, because it had a limited window of opportunity: the financial regulator had given victims until August 2019 to claim.

A short video interview with the client

“Now, 50% of people landing on our website are converting in some shape or form,” says Simon Mayo, CEO of ReclaimPPI.

A transcript of the video

“When I think about the results we’ve achieved with CRE, one that really sticks out for me is our revenue. When we started working with them just over eight months ago, we were on about one million pounds revenue per month. That’s now increased to a consistent three million pounds worth of revenue per month. What a fantastic result. I couldn’t wish for anything more.

“We were on about one million pounds revenue per month. That’s now increased to a consistent three million pounds”

“Now, 50% of people landing on our website are converting in some shape or form. So they’ve certainly supercharged us into where we want to be, and actually hit our objectives of growing our business, and acquiring more customers.

“My name is Simon Mayo. I’m the managing director of two companies: The first company is ReclaimPPI, and I am also the managing director of The Better Mortgage Company.

“Our shop window is our website. I want to get the most amount of business I can through my website, acquire as many customers as I can, and help as many customers as I can, so conversion rate optimization makes sure that I get the best return on investment. We were at a level of performance that I would say had plateaued.

“We had tried conversion rate optimization ourselves. The stumbling blocks we came across was the resource to actually make the changes on the websites—the focus to monitor the tests and find out when it was statistically significant. We just tried a number of things, and nothing was moving the dial. Part of our tender process was to go into the market. We went to two other companies to see what they could offer, and actually we went to Conversion Rate Experts because we saw them as best in class. One of the main reasons is the chairman attended a conference and was really inspired by what he heard. And it was very, very good in terms of the methodology that they use. We’re a very data-driven company, and they like to prove everything with research and data. Both myself and the chairman read the book, we had checked out their website, and we saw some absolutely fantastic testimonials in actually separate markets. And once we did the call with them and all the questions we posted them they answered so eloquently and showed a real expertise in it, that gained our confidence to choose them as our preferred supplier.

“We’re a very data-driven company, and they like to prove everything with research and data.”

“Conversion Rate Experts provided superior service. It was a real easy and enjoyable experience. They always felt part of our team, and that’s how it should work if you’re partnering with someone.

“They always felt part of our team, and that’s how it should work if you’re partnering with someone.”

“One million to three million—I mean that’s the headline for us. What a fantastic result we achieved working with CRE. That’s our revenue increase in just eight months.

“When we engaged with CRE, we were in the top ten in the UK. Since working with them, we’ve moved into the top five. Some months we’re number three. With some businesses we’re number one. We’ve gone from 20,000 packs out a month to 60,000 packs out a month. People were converting on our site at around about 30%. By working with Conversion Rate Experts, we’ve now moved that dial to 50%.

“People were converting on our site at around about 30%. By working with Conversion Rate Experts, we’ve now moved that dial to 50%.”

“What that’s enabled me to do is to scale my business. When we partnered with CRE, we had around 40 people we employed. I’m now at just over 150 people. So it can show you how much my business has grown as a result of conversion rate optimization and our own internal initiatives, as well. But they’ve gone hand in hand. They’ve supported us all the way through.

“We had around 40 people we employed. I’m now at just over 150 people.”

“I would recommend Conversion Rate Experts. It’s a very well constructed process. You go on a learning journey yourself, and it will also upskill your team. What was really interesting for me is tests that I thought would work sometimes failed, and ones that I thought, oh, this is not going to work, absolutely did fantastic. The ideas that they would come up with we would never have thought of. They will really help you make some really key decisions about your business, and that’s been absolutely invaluable to us.”

“The ideas that they would come up with we would never have thought of.”

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