“CRE almost tripled our conversion rate,” says Sarai Mitnick, founder of Seamwork

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Seamwork is a one-stop shop for everything sewing. Its 12-person team provides patterns and classes for a thriving online community of over 20,000 members.

A short video interview with the client

“As soon as we started working with CRE, things started to go up,” says Sarai Mitnick, Founder and CEO of Seamwork.

A transcript of the video

“I can honestly say that working with Conversion Rate Experts has been probably my best agency experience that I’ve ever had.

“We’ve almost tripled our conversion rate on our website, which has been just amazing to see. I talked to a number of former clients, and the reviews were off the charts. Everybody loved working with CRE, and now I count myself among them. I think they’re an incredible company. They really transformed our business and got us going in the right direction, and helped us meet our goals. For anybody who’s considering it, I would I would definitely recommend it.

“My name is Sarai Mitnick, and I’m the CEO and founder of Seamwork. It’s a one-stop shop for everything sewing, including patterns, classes, and a really thriving online community. We have about twenty thousand members, twelve employees. So we’re a small company, but we serve a lot of people.

“I really see our website as being kind of the linchpin of how we communicate with our customers. We put so much work into all those marketing channels and really getting our message out there that being able to amplify it through really optimizing our website is a huge win for us.

“In the beginning of the pandemic, people became very very interested in sewing, so we had a lot of organic growth in 2020 and 2021.

Sarai compares a fabric swatch against a board filled with photographs of models.

“But we’d started to see that kind of fall off as people naturally went back to work. We were really looking for a trained eye to come in and see what we couldn’t see.

“I really believe in doing my due diligence when hiring an agency, so I spoke to former clients. We reached out to former clients of CRE, and, universally, they said that it was a great investment, that this was something they still were getting a lot of use out of even years after.

A close up of one of the team using a sewing machine.

“Our experience working with CRE has been really incredible. They are so professional, so knowledgeable, very easy to work with, and they move very quickly. Right off the bat, we began learning new things about our customers, how they think about us, how they think about our product, what we could improve and what the customer journey is like. When you hire CRE, you’re hiring a team of experts.

“They have expertise in so many different fields. One thing that was a little bit of a surprise to me in working with CRE was the amount of research that they did and the upfront research that really underpinned all of the test ideas.

A team member does a demonstreation for Seamwork

“The other part of it that was really fun was learning how to approach problems and think about things a little bit differently, really use in-depth customer research to lay a foundation for new ideas, and then how we might apply it going forward was really exciting to me and something that I just looked forward to every single meeting we had with them.

Sarai on a video call. — “I can honestly say that working with Conversion Rate Experts has been probably my best agency experience that I’ve ever had.”

“As soon as we started working with CRE, things started to go up. You could literally see it on the graphs every day that we were looking at in our company. You could see that growth happening. There’s sort of a flywheel effect there where once we get that momentum going we can really build on it.

“I would absolutely recommend that people work with Conversion Rate Experts. Bringing in a really professional team who can take a look at your business and really think about it from the customer perspective and then validate those assumptions is really super valuable, and it can be just the thing that you need.”

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What Lemmings can teach us about CRO

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