Download these free resources
We'll treat your email address with the utmost respect and won't sell it, rent it, or let it stay up past its bedtime watching horror movies.
Last updated: September 2017
A man called Ted Pearlman contacted us a few years ago. Ted was choosing an A/B testing platform. He asked for our advice, because he knew we had used them all, and that our clients are demanding.
We learned as much from Ted as he learned from us. He explained to us his simple technique for finding great service companies. We loved it and have used it ever since. It has helped us to find a great law firm, a tax adviser, a book publisher (ooh, there’s a teaser)—and lots of life-changing software. We asked Ted to write down his trick. We think you’ll find it useful. Over to you, Ted…
I believe in delegation. I rely on other people to do things I can’t.
But here’s the problem with delegating to an expert: it’s hard to judge the quality of the work. You’re delegating the job precisely because you aren’t an expert. And because you aren’t an expert, you can’t judge if they’ve done a good job. So if your accounting firm mishandles your tax return, you don’t know—until you’re audited.
If you’re not an expert, how can you judge the quality of a service? Most people do it simply by judging the friendliness instead. They like their accountant because he’s a really nice guy.
I don’t want nice. If I contract a disease, I want the doctor who has the best chance of curing me. I don’t care about bedside manner. I’d rather not be in bed.
Here’s my method for finding true masters of their craft. You can do this yourself.
First, I identify the problem I’m trying to solve. And then I find the most demanding person or organization who has had the same problem. And I find out who they hired to solve it. Ideally, they have tried many solutions, so they know what works best.
Here are some examples:
In summary, I do the following:
I hope my approach helps you to find great suppliers.
1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
All of our articles are subject to our Testimonial Protocol, which is described here.