“Every single month, we’re breaking new records,” says SFG20, a SaaS company

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SFG20 is the UK industry standard for building maintenance specification. Its comprehensive library of schedules helps building owners and managers keep track of changes in legislation, regulation, and codes of practice. SFG20 sells cutting-edge software that helps customers ensure that buildings are safe and legally compliant.

A short video interview with the client

“Our results are pretty mind-boggling,” says Jessica Vella-Bone, Marketing Manager at SFG20.

A transcript of the video

“Working with CRE has been absolutely phenomenal. The results have been absolutely amazing. The MQL was massively going through the roof. Our new contacts going through the roof. Every single month, we’re breaking new records. These are all things that you can dream of as a marketer.

“Conversion Rate Experts implemented a test on a PPC landing page. We got the same results in one month as we had the whole of the previous year.

The landing page that delivered 12 months’ of PPC leads in under a month. — “We got the same results in one month as we had the whole of the previous year.”

“Within six months of working with them, we were suddenly seeing that our leads twenty-eight percent up on last year, about ten percent on MQL to SQL. So we know the quality is there. With the landing pages, we’ve managed to increase the leads by over two hundred percent.

“I really believe that you get the most out of agencies when you treat them like an extended part of your team, and that is certainly the experience and the working relationship.

“What CRE have also done is become part of our family. It’s just such an exciting experience to work with them. It’s just been invaluable from start to end.

“My name is Lisa Hamilton. I’m the Director of Marketing at SFG20.

“I’m Jessica Vella-Bone. I am the Senior Marketing Manager at SFG20.

“SFG20 provides technical guidance which allows maintenance managers to effectively and compliantly manage buildings. We have customers that span all the different sectors.

“Companies varying from a turnover of one million a year up to a couple of billion.

“Conversion rate optimization for me is just the pinnacle of what every website should have done. Why bother sending traffic to a website that’s not actually generating new leads? I think every company should invest in it.

“The higher your conversion rate, the more efficiently you can run your business. So it means that I don’t have to put as much resource into getting more eyeballs onto our website. We’re making our website work harder for us.

“We considered three different agencies. Conversion Rate Experts were the best fit culturally, and what really impressed us as well was the rigorous process.

“Every email they sent us had really clear examples and really clear testimonials, amazing projects they’d worked on, and just seeing the results that they were getting. We could just see very clearly they understood the audience. They could understand our goals, and we knew that we were making the right decision.

A architect works on plans for a building.

“The thing that I really love about working with Conversion Rate Experts, apart from their professionalism and expertise, is that we’re just working at a really fast pace. They’re talking directly to our developers who are actually hard-coding the winning tests.

“So it’s a really harmonious and efficient way of working for us.

“Suddenly, we’re going from turning pages around in two, three weeks to just two, three days. We’ve got this board of really clear transparency of where we are going. Everything was really nicely planned out.

“I just love them because they are as geeky as I am. And you suddenly get sucked into this world of amazingness, and you understand the value that CRE has for your business because you never would have thought that design, you never would have thought of that copy, you never would have thought it’s going to make such a big impact. But then they explain it and they tell me why, and then they back it with data, and they keep backing it with data so that you’re confident to go live with it. And I just absolutely love that they love that as much as I do.

A slide showing one test with a 116% win.

“We’ve been running customer research and usability studies, and we’ve been tapping into the expertise of the wider range of consultants.

“Our results for CRE are pretty mind-boggling, to be honest with you. We’ve already absolutely smashed last year’s targets.

Before we had CRE, we were on about eighty to ninety inbound MQLs a month. This month, for the first time ever we’ve tipped over a hundred and fifty, and we’re on track to get a hundred and sixty, which is absolutely unbelievable.

“Working with CRE has been so successful for us. We’ve just signed on for another six months. They’re going to help us reach new markets, new market leaders in the UK for us to be market leaders in Saudi as well as the UAE.

“I would recommend using Conversion Rate Experts because of their professionalism and the potential to really supercharge the growth of your business.

“Anyone considering using Conversion Rate Experts should just do it. You are not going to regret it for a second. The data really speaks for itself.”

Bonus Win Report: A year’s worth of PPC leads in just three weeks.

The original and variation pages for this test.

Learn how we helped SFG20 get a year’s worth of PPC leads in just three weeks.

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