Five-times increase in revenue for SimpliSafe, an ecommerce store

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SimpliSafe designs and markets home security alarms.

A short video interview with the client

“We’ve seen about a five-fold increase in our business.”

A transcript of the video

“We’ve had great results with Conversion Rate Experts so far. We’ve been working with them for about a year now, and in that time we’ve seen about a five-fold increase in our business, and they’ve been a huge part of making that happen.

“We’ve seen about a five-fold increase in our business, and they’ve been a huge part of making that happen.”

“Hi, I’m Chad Laurans, Founder and CEO of SimpliSafe. Before we started using Conversion Rate Experts, we were in a good place to start scaling the business up. We knew we had a great product. We were getting rave customer reviews. People were calling in to tell us how great the product was and how much they loved using it, and the only thing they kept saying is “Why don’t more people know about you? Why didn’t I hear about you before?” So we knew we had something great on our hands, and we needed to find a way to start getting our message out there more broadly.

“People were calling in to tell us how great the product was and how much they loved using it.”

“So we contacted Conversion Rate Experts to help us continue crafting that message and deliver it to a broader audience. Before using Conversion Rate Experts, we had been doing split-testing on our website and working on optimizing the content, and we’d had some success. We found that it was a huge amount of work and we needed some guidance in terms of which areas to test, what were the most important elements for us to work on, and what types of messages might resonate best with customers and our target audience. And that’s where Conversion Rate Experts has been a real asset.

“We needed some guidance in terms of which areas to test…”

“It wasn’t just making pretty buttons on a website or tweaking the layout, changing the colors to make a website convert better, but they seemed to have the broadest team for actually understanding your target customers and your target audience, getting into their mindset, doing the hard work that is the consumer research and user-testing that’s required to really understand what’s going to make somebody purchase. And they set themselves apart that way. And we wanted to have their help, not just in terms of some minor tweaks to the website, we wanted to be able to do radical changes and we thought that they were the best suited to do that.

“It wasn’t just making pretty buttons on a website or tweaking the layout…”

“The best aspects of working with Conversion Rate Experts have been that they have never hesitated to provide blunt, honest feedback when they think we’re going in the wrong direction, and that’s proven invaluable at times. They also are very good at making sure that we’re looking at the entire picture. So while we often dive right into working on the conversion rate of a specific page or element, they’re good at making sure we step back and see how it fits into the whole, and that even goes back to the traffic generation phase where we were bidding on search terms, or even post-conversion optimization, making sure that we’re getting as much out of each customer as possible.

“They have never hesitated to provide blunt, honest feedback when they think we’re going in the wrong direction, and that’s proven invaluable at times.”

“If you have your business at the point which you’re thinking about conversion rate optimization on a regular basis where you’re ready and able to test changes to your website, and you’re willing to make sometimes radical changes to see if you can improve your conversion rate optimization, then I’d say that Conversion Rate Experts is a great fit for you and you should give them a try.”

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