“Uplift in the order of 50%, 60%—even up to 100%,” for digital-marketing education website Smart Insights
Dr. Dave Chaffey is an acclaimed digital strategist, author of several best-selling books, and visiting lecturer at several universities. He is also CEO and co-founder of Smart Insights, a leading publisher and consultancy that provide guides, ebooks and training to help businesses succeed online.
A short video interview with the client
A transcript of the video
“We’ve been really pleased with our experience with Conversion Rate Experts because we’ve seen first and foremost the uplift in conversion, so we’ve seen uplift in the order of 50%, 60%—even up to 100%—for some of the individual tests. It’s significant revenue which gives us a great return on investment.
We’ve been really pleased with our experience with Conversion Rate Experts
“I’m Dr. Dave Chaffey of SmartInsights.com, the digital marketing advice site. Smart Insights gets over half a million visits each and every month and we’ve got members in 80 countries—so over 100,000 members.
“I’ve been involved in digital marketing for a long time, training marketers in Internet marketing. I delivered one of the first strategy courses in the UK, and since then I’ve written a series of books.
It’s significant revenue which gives us a great return on investment.
“Conversion rate is the lifeblood of our business. We get great traction—hundreds of thousands of visits every month—but there’s a lot of competition for the type of advice that we give, including free content. So we need to persuade our audience to subscribe. We were running a lot of tests but we didn’t quite have the focus to improve, and in some cases, the expertise.
“I first heard of Conversion Rate Experts when I was speaking at digital marketing conferences and I was speaking alongside them and I was really interested in the talks they were delivering on the techniques they were using for their clients. I knew they’d worked with some of the biggest brands and they’d been able to achieve really great uplifts in results.
“One of the best features of the service with Conversion Rate Experts is that it’s really based on deep research. They were able to implement a really structured testing, both in terms of visitors on site, recording videos of how people interacted with the site. It was great to be able to start with that in-depth research, because that wasn’t something that we’d had personally the time to make happen.
“We’ve been really pleased with the results on individual tests which at the top end for improving a particular page type can be in the range of 50 to 100%—but we’ve seen that across a range of tests so I’ve been surprised how many have given the uplift we’ve been looking for.
I’d really recommend Conversion Rate Experts because of their process and then the expertise which they can bring
“I’d really recommend Conversion Rate Experts because of their process and then the expertise which they can bring—not just from one person as a consultant but a team of experts in different sectors. You get that collective knowledge. So I think that will give you the confidence that you’re going to get the improvement.”
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