Which A/B testing tools or multivariate testing software should you use for split-testing?

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, SiteSpect, or an alternative platform for your split-testing?

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Here’s the ultimate comparison of A/B testing software, multivariate testing tools, and split-testing platforms.

AB Smartly

Best for enterprise

An A/B testing and personalization platform that helps businesses optimize their websites and marketing campaigns

Set-up cost: No set up cost
Ongoing cost: Annual plans from €45,000 to €180,000 per year. Depend on a few factors, including whether you require custom integrations or advanced support.
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side. You can also run in on CDN workers as a proxy server or fully through the API
Customer support: Email, Slack, and video calls (Zoom, Google Meet, Teams)

AB Tasty

Popular with CRE clients

Best for enterprise

A service that provides A/B testing and personalization solutions for optimizing website and mobile app performance.

Set-up cost: No set up cost - Demo available
Ongoing cost: Flat monthly fee (contact AB Tasty for custom quote)- $30,000+ entry point for an annual contract.
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email, Slack (for partners), phone (though not as a main avenue for support)

ABlyft

An A/B testing platform that helps businesses optimize their websites and marketing campaigns to increase conversions.

Set-up cost: No set up cost - Free plan available
Ongoing cost: Talk to ABlyft for a quote. Individual pricing (agency plans possible). Min. price per month approx. 249 USD.
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email and phone

Adobe Target

Popular with CRE clients

Best for enterprise

A platform that enables personalized experiences by delivering targeted content and recommendations across various channels.

Set-up cost: Yes - Contact Adobe
Ongoing cost: Usually a four-figure monthly fee normally based on monthly visitors to the web or app being tested.
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client and Server-side
Customer support: Email and phone

Amplitude

An analytics platform that provides insights into user behavior and helps businesses optimize their products and marketing strategies.

Set-up cost: Contact Amplitude. Demo Available.
Ongoing cost: Contact Amplitude
Works with…: Websites and mobile apps
Technology compatibility: ?
Customer support: Email

Bound

A platform that offers AI-powered personalization and customer journey optimization to increase conversions and improve user experiences.

Set-up cost: Contact sales
Ongoing cost: See details
Works with…: Websites and mobile apps
Technology compatibility: Client Side
Customer support: Email

Conductrics

An AI-powered platform that helps businesses optimize their digital marketing campaigns through data-driven decision making.

Set-up cost: No set up cost - Demo available
Ongoing cost: Monthly fee (contact Conductrics for details)
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client and Server-side
Customer support: Email and phone

Convert

Popular with CRE clients

Best for small to medium companies

A service that allows users to perform A/B testing, personalization, and customer segmentation to optimize website performance.

Set-up cost: No set up cost -15 day free trial
Ongoing cost: From $99 per month (with a prepaid yearly plan)- Enterprise plans usually a four-figure monthly fee
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email, live chat, and phone

Dynamic Yield

A personalization platform that uses AI to deliver personalized experiences and recommendations across various channels.

Set-up cost: Demo Available.
Ongoing cost: Contact Dynamic Yield
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email

Eppo

A service that offers A/B testing and personalization solutions to improve website performance and user engagement.

Set-up cost: Free Trial Available
Ongoing cost: Contact Eppo
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email

Evolv AI

A platform that uses AI and machine learning to optimize and personalize website experiences for improved conversions.

Set-up cost: No set up cost - Demo available
Ongoing cost: Minimum platform cost is roughly $2,000 /month for lower traffic sites. Otherwise Contact Sales
Works with…: Websites and mobile apps
Technology compatibility: Client and Server side
Customer support: Email and phone

Freshworks

A customer engagement software suite that includes tools for A/B testing, personalization, and customer support.

Set-up cost: No set up cost - Free tier available
Ongoing cost: Starts at $297/month, with 10,000 marketing contacts billed annuallyth, with 10,000 marketing contacts billed annually
Works with…: Websites and mobile apps
Technology compatibility: Cloud Based software solution
Customer support: Email and phone

Glassbox (Convertize)

A service that combines session replay, heatmaps, and A/B testing to optimize website experiences and conversions.

Set-up cost: No set up cost - Free Trial available
Ongoing cost: $49-$999/month depending on the number of visitors a month
Works with…: Websites and mobile apps
Technology compatibility: Client Side
Customer support: Email

Google Optimize 360

Popular with CRE clients

Best for enterprise

Google's enterprise-level testing and personalization solution for optimizing digital experiences and increasing conversions.

Set-up cost: No set up cost
Ongoing cost: Optimize 360 is invoiced monthly - Optimize is free.
Works with…: Websites and mobile apps
Technology compatibility: Client-side
Customer support: Email

GrowthBook

A platform that provides A/B testing and experimentation tools for product teams to optimize their features and user experiences.

Set-up cost: No set up cost - Free tiers for up to 3 users.
Ongoing cost: Free, or $20 per user of the GrowthBook platform per month (eg, your team) for Pro, and they have an Enterprise plan. No costs per visitor, MTU, or experiment, though they do charge for cloud API requests over 10M/month.
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email

InspectLet

A tool that provides session replay, heatmaps, and conversion funnel analysis for optimizing website usability and conversion rates.

Set-up cost: Free Tier
Ongoing cost: Up to $499/month
Works with…: Websites and mobile apps
Technology compatibility: Server Side
Customer support: Email and phone (for upper tiers only)

Intellimize

An AI-powered platform that dynamically personalizes websites to increase conversions and improve user experiences.

Set-up cost: Demo available.
Ongoing cost: Contact for a demo
Works with…: Websites and mobile apps
Technology compatibility: Looks like client side
Customer support: Email

Kameleoon

A platform that combines A/B testing, personalization, and predictive targeting to enhance website performance and user engagement.

Set-up cost: No set up cost - Demo available
Ongoing cost: Flat monthly fee (contact Kameleoon for details)
Works with…: Websites and mobile apps
Technology compatibility: Client-side
Customer support: Email

Monetate

A service that provides personalization and testing tools to deliver tailored experiences and increase customer engagement.

Set-up cost: Contact Monetate. Demo available.
Ongoing cost: Contact Monetate
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client-side
Customer support: Email and phone

Mutiny

A platform that leverages data and AI to personalize websites and optimize user experiences for increased conversions.

Set-up cost: Demo available
Ongoing cost: Contact Mutiny
Works with…: Websites and mobile apps
Technology compatibility: ?
Customer support: Email

Omniconvert

An optimization platform that offers A/B testing, surveys, segmentation, and personalization capabilities to improve website conversion rates.

Set-up cost: No set up cost - 30 day free trial available
Ongoing cost: From $273/month. Enterprise needs a custom quote.
Works with…: Websites and mobile apps
Technology compatibility: Client-side
Customer support: Email and phone

OpenText Optimost

A tool that offers optimization and testing capabilities to improve website conversion rates and user experiences.

Set-up cost: Contact OpenText Optimost
Ongoing cost: Usually a four-figure monthly fee
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client-side
Customer support: Email and phone

Optimizely

Popular with CRE clients

Best for enterprise

A comprehensive experimentation platform that enables businesses to test, optimize, and personalize their digital experiences.

Set-up cost: Free
Ongoing cost: Flat monthly fee (contact Optimizely for details)
Works with…: Websites and mobile apps
Technology compatibility: Client-side
Customer support: Email and phone

PostHog

An open-source product analytics platform that helps businesses understand user behavior and optimize their products.

Set-up cost: No set up cost - Free Tier available
Ongoing cost: price based on the number of tracking events- contact Sales or you can see a breakdown at posthog.com/pricing
Works with…: Websites and mobile apps
Technology compatibility: Client and Server side
Customer support: Email, via in-app support, Zoom support for customers paying over $2k/month

SiteSpect

A platform that provides optimization and testing solutions to enhance website performance, improve customer experiences, and increase conversions.

Set-up cost: See details - Demo available
Ongoing cost: See details
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Proxy server method
Customer support: Email and phone

SiteTuners

A service that specializes in conversion rate optimization through landing page testing, usability analysis, and behavioral targeting.

Set-up cost: No set up cost
Ongoing cost: Contact site tuners
Works with…: Websites and mobile apps
Technology compatibility: Client-side
Customer support: Email and phone

Split.io

A feature experimentation platform that enables businesses to safely release and optimize new features using controlled rollouts and feature flags.

Set-up cost: No set up cost - Free tier available
Ongoing cost: Annual agreements. Varies - Business level depends on “number of seats” and Enterprise is Custom pricing
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email and phone

Statsig

A feature flagging and experimentation platform that enables businesses to test and roll out features with controlled rollouts and A/B testing.

Set-up cost: Demo available
Ongoing cost: Event based or custom pricing
Works with…: Websites and mobile apps
Technology compatibility: Client and Server-side
Customer support: Email

Symplify (SiteGainer)

A platform that offers A/B testing, personalization, and behavioral targeting solutions for optimizing website performance.

Set-up cost: Demo available
Ongoing cost: Contact sales
Works with…: Websites and mobile apps
Technology compatibility: Client Side
Customer support: Email

Unbounce

Best for small to medium companies

A landing page builder that enables businesses to create, test, and optimize landing pages for better conversion rates.

Set-up cost: Free 14 day free trial
Ongoing cost: $99-$625+ /month, depending on traffic
Works with…: Websites and and email campaigns
Technology compatibility: Server-side
Customer support: Email and phone

VWO

Popular with CRE clients

Best for small to medium companies

A comprehensive conversion optimization platform that offers A/B testing, heatmaps, visitor recordings, and other tools to improve website performance.

Set-up cost: No set up cost - Free 30 day trail and Demo available
Ongoing cost: Depends on “Monthly tracked users” but from around $217 per month to a four figure montly fee (contact VWO for more pricing)
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client-side
Customer support: Email, live chat, and phone

Webtrends Optimize

Best for small to medium companies

A testing and personalization platform that helps businesses optimize their websites and marketing campaigns based on visitor behavior and data.

Set-up cost: No set up cost - Free 30 day trial
Ongoing cost: From $223 (free under 10,000 sessions) per month
Works with…: Websites, mobile apps, and email campaigns
Technology compatibility: Client and Server-side
Customer support: Email and phone

Zoho Pagesense

A service that provides A/B testing and website optimization tools to improve conversions and user experiences.

Set-up cost: No set up cost - Free Trial available
Ongoing cost: $29-$774/month
Works with…: Websites and mobile apps
Technology compatibility: Client side as of now but there in the roadmap and will be live by end of 2023.
Customer support: Email and phone

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation.

(We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)

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