Which A/B testing tools or multivariate testing software should you use for split-testing?

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

100% Neutral. We don’t accept commissions.

Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

 Initial set-up costOngoing costsTechnology compatibility
A/B or MVT?
Type of MVT
Can it be self hosted
Can multiple goals be set?
Can traffic be segmented?
Used on email campaigns
Has a platform for creating webpages
Customer support by phoneSelf service or full service

AB Tasty

AB Tasty
Free TrialFlat monthly fee (contact AB Tasty for details)Client and Server-side
BothFull factorial
✓
✓
✓
✓
✓
✓
Both

Accenture Digital Optimization

Accenture Omni-Channel Testing Platform
~$33,000$160,000-
$320,000
Client-side
BothSeveral
(see details)
✓
✓
✓
✓
(see details)
X
✓
(see details)
Both

Adobe Target

Adobe Target
Contact AdobeUsually a four-figure monthly feeServer-side
BothTaguchi
✓
(see details)
✓
✓
✓
X
✓
Both

OpenText Software logo

OpenText Optimost
Contact OpenText OptimostUsually a four-figure monthly feeClient-side
BothOptimal design
X
✓
✓
✓
X
✓
Both

Conductrics

Conductrics
Contact Conductrics for details.Monthly fee
(contact Conductrics for details)
Client and Server-side
BothFull factorial
(see details)
Contact Conductrics for details
✓
(see details)
✓
✓
X
✓
Self service

Convert Experiments

Convert
NoneFrom $699 per month (with a prepaid yearly plan)Client and Server-side
BothFull and fractional factorial
✓
✓
✓
X
✓
✓
Both

CRE Engine

CRE Engine
Contact CREContact CREServer-side
A/BN/A
✓
✓
✓
✓
X
✓
Full service

Webtrekk

Webtrekk
NoneUsually a four-figure monthly feeClient and Server-side
BothFull factorial
(see details)
✓
(see details)
✓

(unlimited)
✓
✓
X
✓
Both

Google Optimize 360

Google Optimize 360
NoneNoneClient-side
A/BN/A
X
✓
✓
X
X
?
(see details)
Both
(see details)

HiConversion

HiConversion
Contact HiConversionContact HiConversionClient-side
BothProprietary adaptive fractional factorial
✓
✓
✓
✓
X
✓
Both

Kameleoon

Kameleoon
NoneFlat monthly fee (contact Kameleoon for details)Client-side
BothFull factorial
✓
✓
✓
X
✓
✓
Both

Maxymiser

Oracle Maxymiser
NoneUsually a four-figure monthly feeClient-side
BothSeveral
(see details)
✓
✓
✓
✓
X
✓
Both

Monetate

Monetate
Contact MonetateFlat monthly fee based on previous 12 months’ trafficClient-side
BothSeveral
(see details)
X
✓
✓
✓
X
✓
Both

Omniconvert

Omniconvert
NoneFrom $59/monthClient-side
BothFull factorial
X
✓
✓
X
X
✓
Self service

Optimizely

Optimizely
FreeFlat monthly fee (contact Optimizely for details)Client-side
BothFull factorial
X
✓
✓
X
X
✓
Self service

SiteSpect

SiteSpect
See details
See details
Proxy server method
BothFull and fractional factorial.
✓
✓
✓
✓
X
✓
Both

SiteTuners

SiteTuners
None$1k-$2.5k per testClient-side
BothProprietary non
-parametric technology
X
✓
(see details)
✓
?
X
✓
Both

Unbounce

Unbounce
FreeFree or $29-$999
/month, depending on traffic
Server-side
A/BN/A
X
✓
X
✓
✓
✓
Self service

Visual Website Optimizer

VWO
None$49-$729
/month
Client-side
BothFull factorial
✓
✓
✓
✓
✓
✓
Self service

Webtrends

Webtrends
FreeFrom £179 (free under 1,500 sessions) per monthClient and Server-side
Both
(see details)
Several
X

✓


✓


✓

X
✓
Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)


What’s your goal today?

1. Hire us to grow your company

We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:

Claim your FREE strategy session

2. Learn how to do conversion

Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.

Download a free copy of our best-selling book

3. Work for us

If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.

4. Contact us

We help businesses worldwide, so get in touch!


© 2021 Conversion Rate Experts Limited. All rights reserved.