Which A/B testing tools or multivariate testing software should you use for split-testing?
Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?
Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.
Hover over the table headings to learn more.
|Initial set-up cost||Ongoing costs||Technology compatibility||A/B or MVT?||Type of MVT||Can it be self hosted||Can traffic be segmented?||Used on email campaigns||Has a platform for creating webpages||Customer support by phone||Self service or full service|
|Free Trial||Flat monthly fee (contact AB Tasty for details)||Client and Server-side||Both||Full factorial||Both|
Accenture Omni-Channel Testing Platform
|(see details)||(see details)||Both|
|Contact Adobe||Usually a four-figure monthly fee||Server-side||Both||Taguchi||(see details)||Both|
|Contact OpenText Optimost||Usually a four-figure monthly fee||Client-side||Both||Optimal design||Both|
|Contact Conductrics for details.||Monthly fee|
(contact Conductrics for details)
|Client and Server-side||Both||Full factorial|
|Contact Conductrics for details||(see details)||Self service|
|None||From $699 per month (with a prepaid yearly plan)||Client and Server-side||Both||Full and fractional factorial||Both|
|Contact CRE||Contact CRE||Server-side||A/B||N/A||Full service|
|None||Usually a four-figure monthly fee||Client and Server-side||Both||Full factorial|
Google Optimize 360
|Contact HiConversion||Contact HiConversion||Client-side||Both||Proprietary adaptive fractional factorial||Both|
|None||Flat monthly fee (contact Kameleoon for details)||Client-side||Both||Full factorial|
|None||Usually a four-figure monthly fee||Client-side||Both||Several|
|Contact Monetate||Flat monthly fee based on previous 12 months’ traffic||Client-side||Both||Several|
|None||From $59/month||Client-side||Both||Full factorial||Self service|
|Free||Flat monthly fee (contact Optimizely for details)||Client-side||Both||Full factorial||Self service|
|See details||See details||Proxy server method||Both||Full and fractional factorial.||Both|
|None||$1k-$2.5k per test||Client-side||Both||Proprietary non|
|Free||Free or $29-$999|
/month, depending on traffic
|Client-side||Both||Full factorial||Self service|
|Free||From £179 (free under 1,500 sessions) per month||Client and Server-side||Both|
Still unsure which is the best A/B testing tool for you?
If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)
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