Which A/B testing tools or multivariate testing software should you use for split-testing?
Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?
Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.
Hover over the table headings to learn more.
|Initial set-up cost||Ongoing costs||Technology compatibility||A/B or MVT?||Type of MVT||Can it be self hosted||Can traffic be segmented?||Used on email campaigns||Has a platform for creating webpages||Customer support by phone||Self service or full service|
|Free Trial||Flat monthly fee (contact AB Tasty for details)||Client and Server-side||Both||Full factorial||Both|
Accenture Omni-Channel Testing Platform
|(see details)||(see details)||Both|
|Contact Adobe||Usually a four-figure monthly fee||Client and Server-side||Both||Taguchi||(see details)||Both|
|Contact OpenText Optimost||Usually a four-figure monthly fee||Client-side||Both||Optimal design||Both|
|Contact Conductrics for details.||Monthly fee|
(contact Conductrics for details)
|Client and Server-side||Both||Full factorial|
|Contact Conductrics for details||(see details)||Self service|
|None||From $699 per month (with a prepaid yearly plan)||Client and Server-side||Both||Full and fractional factorial||Both|
|Contact CRE||Contact CRE||Server-side||A/B||N/A||Full service|
|None||Usually a four-figure monthly fee||Client and Server-side||Both||Full factorial|
Google Optimize 360
|Contact HiConversion||Contact HiConversion||Client-side||Both||Proprietary adaptive fractional factorial||Both|
|None||Flat monthly fee (contact Kameleoon for details)||Client-side||Both||Full factorial|
|None||Usually a four-figure monthly fee||Client-side||Both||Several|
|Contact Monetate||Flat monthly fee based on previous 12 months’ traffic||Client-side||Both||Several|
|None||From $59/month||Client-side||Both||Full factorial||Self service|
|Free||Flat monthly fee (contact Optimizely for details)||Client-side||Both||Full factorial||Self service|
|See details||See details||Proxy server method||Both||Full and fractional factorial.||Both|
|None||$1k-$2.5k per test||Client-side||Both||Proprietary non|
|Free||Free or $29-$999|
/month, depending on traffic
|Client-side||Both||Full factorial||Self service|
|Free||From £179 (free under 1,500 sessions) per month||Client and Server-side||Both|
Still unsure which is the best A/B testing tool for you?
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