Which A/B testing tools or multivariate testing software should you use for split-testing?
Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?
Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.
Hover over the table headings to learn more.
|Initial set-up cost||Ongoing costs||Technology compatibility||A/B or MVT?||Type of MVT||Can it be self hosted||Can multiple goals be set?||Can traffic be segmented?||Used on email campaigns||Has a platform for creating webpages||Customer support by phone||Self service or full service|
|Free Trial||Flat monthly fee (contact AB Tasty for details)||Client and Server-side||Both||Full factorial||Both|
Accenture Omni-Channel Testing Platform
|(see details)||(see details)||Both|
|Contact Adobe||Usually a four-figure monthly fee||Server-side||Both||Taguchi||(see details)||Both|
|Contact OpenText Optimost||Usually a four-figure monthly fee||Client-side||Both||Optimal design||Both|
|Contact Conductrics for details.||Monthly fee|
(contact Conductrics for details)
|Client and Server-side||Both||Full factorial|
|Contact Conductrics for details||(see details)||Self service|
|None||From $699 per month (with a prepaid yearly plan)||Client and Server-side||Both||Full and fractional factorial||Both|
|Contact CRE||Contact CRE||Server-side||A/B||N/A||Full service|
|None||Usually a four-figure monthly fee||Client and Server-side||Both||Full factorial|
Google Optimize 360
|Contact HiConversion||Contact HiConversion||Client-side||Both||Proprietary adaptive fractional factorial||Both|
|None||Flat monthly fee (contact Kameleoon for details)||Client-side||Both||Full factorial||Both|
|None||Usually a four-figure monthly fee||Client-side||Both||Several|
|Contact Monetate||Flat monthly fee based on previous 12 months’ traffic||Client-side||Both||Several|
|None||From $59/month||Client-side||Both||Full factorial||Self service|
|Free||Flat monthly fee (contact Optimizely for details)||Client-side||Both||Full factorial||Self service|
|See details||See details||Proxy server method||Both||Full and fractional factorial.||Both|
|None||$1k-$2.5k per test||Client-side||Both||Proprietary non|
|Free||Free or $29-$999|
/month, depending on traffic
|Client-side||Both||Full factorial||Self service|
|Free||From £179 (free under 1,500 sessions) per month||Client and Server-side||Both|
Still unsure which is the best A/B testing tool for you?
If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Claim your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
3. Work for us
If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.
4. Contact us
We help businesses worldwide, so get in touch!
© 2020 Implementra Limited trading as Conversion Rate Experts. All rights reserved.