Which A/B testing tools or multivariate testing software should you use for split-testing?

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

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Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

	Initial set-up cost	Ongoing costs	Technology compatibility	A/B or MVT?	Type of MVT	Can it be self hosted	Can traffic be segmented?	Used on email campaigns	Customer support by phone	Self service or full service
AB Tasty	Free Trial	Flat monthly fee (contact AB Tasty for details)	Client and Server-side	Both	Full factorial					Both
Accenture Omni-Channel Testing Platform	~$33,000	$160,000- $320,000	Client-side	Both	Several (see details)			(see details)	(see details)	Both
Adobe Target	Contact Adobe	Usually a four-figure monthly fee	Client and Server-side	Both	Taguchi	(see details)				Both
OpenText Optimost	Contact OpenText Optimost	Usually a four-figure monthly fee	Client-side	Both	Optimal design					Both
Conductrics	Contact Conductrics for details.	Monthly fee (contact Conductrics for details)	Client and Server-side	Both	Full factorial (see details)	Contact Conductrics for details	(see details)			Self service
Convert	None	From $699 per month (with a prepaid yearly plan)	Client and Server-side	Both	Full and fractional factorial					Both
CRE Engine	Contact CRE	Contact CRE	Server-side	A/B	N/A					Full service
Webtrekk	None	Usually a four-figure monthly fee	Client and Server-side	Both	Full factorial (see details)	(see details)	(unlimited)			Both
Google Optimize 360	None	None	Client-side	A/B	N/A				(see details)	Both (see details)
HiConversion	Contact HiConversion	Contact HiConversion	Client-side	Both	Proprietary adaptive fractional factorial					Both
Kameleoon	None	Flat monthly fee (contact Kameleoon for details)	Client-side	Both	Full factorial
Oracle Maxymiser	None	Usually a four-figure monthly fee	Client-side	Both	Several (see details)					Both
Monetate	Contact Monetate	Flat monthly fee based on previous 12 months’ traffic	Client-side	Both	Several (see details)					Both
Omniconvert	None	From $59/month	Client-side	Both	Full factorial					Self service
Optimizely	Free	Flat monthly fee (contact Optimizely for details)	Client-side	Both	Full factorial					Self service
SiteSpect	See details	See details	Proxy server method	Both	Full and fractional factorial.					Both
SiteTuners	None	$1k-$2.5k per test	Client-side	Both	Proprietary non -parametric technology		(see details)			Both
Unbounce	Free	Free or $29-$999 /month, depending on traffic	Server-side	A/B	N/A					Self service
VWO	None	$49-$729 /month	Client-side	Both	Full factorial					Self service
Webtrends	Free	From £179 (free under 1,500 sessions) per month	Client and Server-side	Both (see details)	Several					Both

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