Get your FREE website strategy session. (Others charge up to $500.)

Schedule your FREE session

Which A/B testing tools or multivariate testing software should you use for split-testing?

100percent-neutral

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

Initial set-up cost Ongoing costs Technology compatibility
A/B or MVT?
Type of MVT
Can it be self hosted
Can multiple goals be set?
Can traffic be segmented?
Used on email campaigns
Has a platform for creating webpages
Customer support by phone Self service or full service

AB Tasty
AB Tasty
Free Trial Flat monthly fee (contact AB Tasty for details) Client and Server-side
Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Both

Accenture Digital Optimization
Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000
Client-side
Both Several
(see details)
✓ ✓ ✓ ✓(see details)
X ✓(see details)
Both

Adobe Target
Adobe Target
Contact Adobe Usually a four-figure monthly fee Server-side
Both Taguchi ✓(see details)
✓ ✓ ✓ X ✓ Both

OpenText Software logo
OpenText Optimost
Contact OpenText Optimost Usually a four-figure monthly fee Client-side
Both Optimal design X ✓ ✓ ✓ X ✓ Both

Conductrics
Conductrics
Contact Conductrics for details. Monthly fee
(contact Conductrics for details)
Client and Server-side
Both Full factorial
(see details)
Contact Conductrics for details ✓(see details)
✓ ✓ X ✓ Self service

Convert Experiments
Convert
None From $599 per month Client-side
Both Full and fractional factorial ✓ ✓ ✓ X ✓ ✓ Both

CRE Engine
CRE Engine
Contact CRE Contact CRE Server-side
A/B N/A ✓ ✓ ✓ ✓ X ✓ Full service

Webtrekk
Webtrekk
None Usually a four-figure monthly fee Client and Server-side
Both Full factorial
(see details)
✓(see details)
✓
(unlimited)
✓ ✓ X ✓ Both

Get Smart Content
GetSmartContent
None From $500 per month Client-side
A/B N/A X ✓ ✓ X X ✓ Both

Google Optimize 360
Google Optimize 360
None None Client-side
A/B N/A X ✓ ✓ X X ?(see details)
Both
(see details)

HiConversion
HiConversion
Contact HiConversion Contact HiConversion Client-side
Both Proprietary adaptive fractional factorial ✓ ✓ ✓ ✓ X ✓ Both

Kameleoon
Kameleoon
None Flat monthly fee (contact Kameleoon for details) Client-side
Both Full factorial ✓ ✓ ✓ X ✓ ✓ Both

Maxymiser
Oracle Maxymiser
None Usually a four-figure monthly fee Client-side
Both Several
(see details)
✓ ✓ ✓ ✓ X ✓ Both

Monetate
Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic Client-side
Both Several
(see details)
X ✓ ✓ ✓ X ✓ Both

Omniconvert
Omniconvert
None From $59/month Client-side
Both Full factorial X ✓ ✓ X X ✓ Self service

Optimizely
Optimizely
Free Flat monthly fee (contact Optimizely for details) Client-side
Both Full factorial X ✓ ✓ X X ✓ Self service

SiteSpect
SiteSpect
See details
See details
Proxy server method
Both Full and fractional factorial. ✓ ✓ ✓ ✓ X ✓ Both

SiteTuners
SiteTuners
None $1k-$2.5k per test Client-side
Both Proprietary non
-parametric technology
X ✓(see details)
✓ ? X ✓ Both

Unbounce
Unbounce
Free Free or $29-$999
/month, depending on traffic
Server-side
A/B N/A X ✓ X ✓ ✓ ✓ Self service

Visual Website Optimizer
VWO
None $49-$729
/month
Client-side
Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Self service

Webtrends
Webtrends
Contact Webtrends Usually a four-figure monthly fee Client-side
Both
(see details)
Several
X
✓

✓

✓
X ✓ Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)


What’s your goal today?

1. Hire us to grow your company

We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:

Claim your FREE strategy session

2. Learn how to do conversion

Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

Subscribe to our email newsletter to be notified whenever we publish new articles or have something interesting to share. You’ll also receive the first 58 pages of our bestselling book, plus valuable reports containing frank, detailed explanations of how we’ve grown some of the world’s most sophisticated companies.

Subscribe to our (awesome) FREE newsletter

3. Work for us

If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.

4. Contact us

We help businesses worldwide, so get in touch!


© 2020 Implementra Limited trading as Conversion Rate Experts. All rights reserved.

Fast track your FREE strategy session

If your business generates over $1m online, one of our experts will discuss your conversion goals and suggest strategies to double your sales. (Others charge up to $500 for this.)

Schedule your FREE session

The most successful enterprises use us. (And the fastest-growing startups too.)

We’ve written a best-selling book, won two awards from the Queen, coined the term conversion rate optimization (CRO)

…and helped to grow many of the web’s most sophisticated companies (including Amazon, Apple, Google, Facebook, and Dropbox). Plus, we’ve grown many smaller companies in 37 countries in 11 languages. How can we help you?

Schedule your FREE session    See our clients and results

Video thumbnail