Which A/B testing tools or multivariate testing software should you use for split-testing?

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

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Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

  Initial set-up cost Ongoing costs Technology compatibility
A/B or MVT?
Type of MVT
Can it be self hosted
Can multiple goals be set?
Can traffic be segmented?
Used on email campaigns
Has a platform for creating webpages
Customer support by phone Self service or full service

AB Tasty

AB Tasty
Free Trial Flat monthly fee (contact AB Tasty for details) Client and Server-side
Both Full factorial
✓
✓
✓
✓
✓
✓
Both

Accenture Digital Optimization

Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000
Client-side
Both Several
(see details)
✓
✓
✓
✓
(see details)
X
✓
(see details)
Both

Adobe Target

Adobe Target
Contact Adobe Usually a four-figure monthly fee Server-side
Both Taguchi
✓
(see details)
✓
✓
✓
X
✓
Both

OpenText Software logo

OpenText Optimost
Contact OpenText Optimost Usually a four-figure monthly fee Client-side
Both Optimal design
X
✓
✓
✓
X
✓
Both

Conductrics

Conductrics
Contact Conductrics for details. Monthly fee
(contact Conductrics for details)
Client and Server-side
Both Full factorial
(see details)
Contact Conductrics for details
✓
(see details)
✓
✓
X
✓
Self service

Convert Experiments

Convert
None From $699 per month (with a prepaid yearly plan) Client and Server-side
Both Full and fractional factorial
✓
✓
✓
X
✓
✓
Both

CRE Engine

CRE Engine
Contact CRE Contact CRE Server-side
A/B N/A
✓
✓
✓
✓
X
✓
Full service

Webtrekk

Webtrekk
None Usually a four-figure monthly fee Client and Server-side
Both Full factorial
(see details)
✓
(see details)
✓

(unlimited)
✓
✓
X
✓
Both

Google Optimize 360

Google Optimize 360
None None Client-side
A/B N/A
X
✓
✓
X
X
?
(see details)
Both
(see details)

HiConversion

HiConversion
Contact HiConversion Contact HiConversion Client-side
Both Proprietary adaptive fractional factorial
✓
✓
✓
✓
X
✓
Both

Kameleoon

Kameleoon
None Flat monthly fee (contact Kameleoon for details) Client-side
Both Full factorial
✓
✓
✓
X
✓
✓
Both

Maxymiser

Oracle Maxymiser
None Usually a four-figure monthly fee Client-side
Both Several
(see details)
✓
✓
✓
✓
X
✓
Both

Monetate

Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic Client-side
Both Several
(see details)
X
✓
✓
✓
X
✓
Both

Omniconvert

Omniconvert
None From $59/month Client-side
Both Full factorial
X
✓
✓
X
X
✓
Self service

Optimizely

Optimizely
Free Flat monthly fee (contact Optimizely for details) Client-side
Both Full factorial
X
✓
✓
X
X
✓
Self service

SiteSpect

SiteSpect
See details
See details
Proxy server method
Both Full and fractional factorial.
✓
✓
✓
✓
X
✓
Both

SiteTuners

SiteTuners
None $1k-$2.5k per test Client-side
Both Proprietary non
-parametric technology
X
✓
(see details)
✓
?
X
✓
Both

Unbounce

Unbounce
Free Free or $29-$999
/month, depending on traffic
Server-side
A/B N/A
X
✓
X
✓
✓
✓
Self service

Visual Website Optimizer

VWO
None $49-$729
/month
Client-side
Both Full factorial
✓
✓
✓
✓
✓
✓
Self service

Webtrends

Webtrends
Free From £179 (free under 1,500 sessions) per month Client and Server-side
Both
(see details)
Several
X

✓


✓


✓

X
✓
Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)


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