“Easily millions of dollars” for Study.com, an online learning platform

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Study.com is an online learning platform that delivers courses to 25 million people per month.

A short video interview with the client

“To say it was specifically millions of dollars is probably underestimating the true impact they have.”

A transcript of the video

“To say it is specifically millions of dollars is probably underestimating the true impact they have, which is just not about conversion and getting that initial dollar, but really about product development. They’ve been able to influence how and what we build because we’re understanding our users better. And the impact of that is really hard to qualify—but between just the winners in testing, and the impact of developing a better product, it’s easily millions of dollars.

“They’ve been able to influence how and what we build because we’re understanding our users better.”

“My name is Adrian Ridner. I’m the co-founder and CEO of Study.com. We are an online learning platform. We have over 3,000 online video courses. We help about 25 million people every month.

“We spend a lot of our time on how to acquire traffic. After we reached a certain scale, right when we were about eight million users a month, we started thinking about how do we really understand their needs. We didn’t really have a full sense of the funnel. We weren’t tracking every step of the users’ interaction. The percent of winners, and how useful the data was, was not that great.

“We generally have not worked with consultants. We’ve grown very quickly, organically. We tried a lot of things ourselves, so we, generally speaking, assume consultants are going to charge us a ton of money and not really deliver value. With CRE, the very first conversation was like, ‘Okay, our goal is to get winners for you. We want to be measured by how many winners, how many dollars and cents we can add to the business.’ They were okay being measured on the performance of the tests that they helped us create and run.

“With CRE, the very first conversation was like, ‘Okay, our goal is to get winners for you.’”

“I think one of the first things that we discovered is that we needed better data. So we spent a little bit of effort helping them get our data, and then them telling us the things that we should be tracking better. That initial process alone helped us clean up a lot of the things we needed to do to run good tests.

“The other thing that was really excellent from the very beginning was their ability to help us understand the end user. So we can come up with test ideas that were based on our users’ objections, and not necessarily what we had in our heads.

“The results we’ve seen have been very impressive. The processes and the approach that they helped us put in place, not any one given test, have been worth millions of dollars to the company.

“The results we’ve seen have been very impressive … worth millions of dollars to the company.”

“The things I liked the best about working with CRE? Their ability to integrate within your team culture. They’re really good at trying to make sure they can collaborate with your team. And more important than that, train your team. They want to share their knowledge. They want your team to get better. We are able to then grab some of their knowledge and move more effectively as a company. It really feels much more like a partnership than a consultant relationship. And that’s key, from my perspective.

“It really feels much more like a partnership than a consultant relationship.”

“If someone came to me and told me, ‘We’re considering CRE,’ I would probably tell them, ‘Why haven’t you started already?’”

“If someone came to me and told me, ‘We’re considering CRE,’ I would probably tell them, ‘Why haven’t you started already?’”

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