An extra £14 million a year for sunshine.co.uk, an online travel company
A short video interview with the client
A transcript of the video
“Hi, I’m Chris Clarkson. I am the Marketing Director for sunshine.co.uk. Sunshine’s an online travel agency based in the UK. We’re focused on the cheaper end of the market—high volume, low margins, and give the consumer the best prices we can.
“Our company worked on organic search (SEO) and the affiliate channel, and we were looking for other areas to improve the website, and this seemed an obvious choice.
“‘Additional sales for free’ was probably the biggest selling point. We already have the traffic, and this way we’re making better use of it.
“We already have the traffic, and this way we’re making better use of it.”
“They have a very good reputation. I’ve seen them at a few exhibitions and seminars before. I like the no-bullshit approach they have. I think our main concerns would be related to search engine optimization and how it would affect the website, but we’re finding it’s much easier to control than we perhaps feared.
“I like the no-bullshit approach they have.”
“It’s always nice to be learning new things, and we’re constantly learning, and what we learn with sunshine.co.uk from CRE we can apply to our other websites.
“We’re constantly learning”
“I think our first homepage test, we had a 24% increase in conversion. The next homepage test was a further 19%. And across our hotel pages, which is the biggest change we made, there’s a 24% increase in conversion, which is worth about £4 million a year.
“All the changes we’ve made, and the conversion rates that have been increased, we estimate it’ll be between £28–£31 million turnover next year compared to £16 million this year. It’s the best money we’ve ever spent.”
“It’ll be between £28–£31 million turnover next year compared to £16 million this year. It’s the best money we’ve ever spent.”
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Schedule your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
3. Join our team
If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.
4. Contact us
We help businesses worldwide, so get in touch!
© 2023 Conversion Rate Experts Limited. All rights reserved.