“With CRE, you can improve endlessly,” says Textmagic, a SaaS messaging company

The following is from our huge library of client successes—why not discover how we can help grow your business?

Textmagic is a business messaging platform based in Tallinn, Estonia. Having previously worked with them in 2018, we were extra delighted to welcome them back for a second engagement.

A short video interview with the client

“We just wanted the level of expertise that only CRE could give us,” says Ioana Sima of Textmagic.

A transcript of the video

“Working with Conversion Rate Experts was a great experience for us because it helped us to see our product and our customer needs in a completely new way.

“They have a unique ability to combine their expertise with a data-driven approach.

“I would recommend CRE to anyone looking to improve their actual results or KPIs that matter. They are obviously experts at what they do, and they make the entire conversion rate optimization process a lot easier. With CRE, it was a very positive experience.

“My name is Ioana Sima. I’m Marketing Director for Textmagic.

“My name is Irene Avdus, and I’m a Product Manager at Textmagic. Textmagic is a business messaging platform.

“We have about a hundred employees and partners working together. CRO is very important to us. It’s easy to get people through the front door, but a lot harder to retain them.

“In any business, if you want to keep up with the market, you have to keep track of conversion rate optimization.

“There have been a lot of changes in our industry recently, so it’s really important for us to get an objective take.

“We have worked with Conversion Rate Experts before. Several years ago, they helped us improve the sign-ups and trial-to-pay, like, considerably. This made a real difference to our business.

“Of course, we shopped around. We tried to find some other agencies or a full-time employee, but we just wanted the level of expertise that only CRE could give us.

“The experience working with CRE was really positive. Their approach is data-driven. They base their decisions, their suggestions, on the data that they get from our users or some similar businesses.

“When it comes to A/B testing, there is obviously some programming involved. I found it very helpful that CRE did all of this for us, and we could validate our hypothesis quickly and effectively.

“With CRE, it was super easy. You almost don’t even need to do anything to make any test happen. They do it for you. We were in a tight deadline, and we urgently needed to perform the user research to understand how the new design and new approach of our pricing page actually is perceived by the users.

“And CRE organized the whole process so quickly and gained the results really fast. We were very impressed.

“They suggested about ten changes. We managed to work them into our pricing. They had a very beneficial effect on the way our monthly pricing is perceived right now.

“For me, the most fun part of the project with CRE was where do they get all those ideas. With CRE, it never ends. You can improve endlessly. We’ve gained a better overview of where and how we can improve the pages that bring us most of our users.

“I would recommend CRE for any marketing professional.

“I would definitely recommend working with Conversion Rate Experts.”

Bonus: “Twice as many trials as before”—our first Textmagic testimonial

Here’s what Textmagic said about working with us the first time around.

“We now are getting twice as many trials every day as we did before.”

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