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The Foundry is a visual-effects software company whose customers include Pixar, Industrial Light & Magic (ILM), Walt Disney Animation Studios, and Sony Pictures Imageworks. It has ranked in the The Sunday Times International Track 200 for fast-growing companies.
“My name is Franck Unternahrer, the Digital Marketing Manager at The Foundry. My job is to look holistically at everything that happens in the digital space. This includes the website, the content, traffic, acquisition, retention, and converting all of the traffic. Turning all those browsers into buyers.
“Before we used Conversion Rate Experts, I knew the benefits of conversion rate optimization, and I wanted to educate myself and my team. In particular, I needed to demonstrate the financial impact of higher conversions to our senior executive team.
I needed to demonstrate the financial impact of higher conversions.
“It’s been fantastic. I only have good things to say. It’s like having an extension of my team. The way Conversion Rate Experts communicate, the ongoing search for improvements, the feedback, and the dedication of their team. They understand our pain, our industry, our customers, and our visitors’ frustrations. It’s great.
I only have good things to say. It’s like having an extension of my team.
“I appreciated their approach before they even designed any experiments. They sent out surveys and conducted user-testing to understand our visitors and customers. They found out what people really thought about our website.
I appreciated their approach before they even designed any experiments.
“They didn’t dictate to us. They said ‘Let’s start by understanding how you work. Let’s get to know your audience and your customers. Let’s identify their pain points. Why aren’t they buying?’
“Only then did they create a strategy.
They didn’t dictate to us. They said ‘Let’s start by understanding how you work.’
“So far, in six months, we’ve run several tests. Not all of them were winners, but they were all interesting. You don’t have to win to win. To give a few examples of the wins we have had:
“Some of our senior executives didn’t understand how CRO could have such a big financial impact.
Some of our senior executives didn’t understand how CRO could have such a big financial impact.
“The best aspect of working with Conversion Rate Experts is the knowledge exchange (learning their approach), and better understanding our customers and visitors. And feeling like they’re part of our team.”
The best aspect of working with Conversion Rate Experts is the knowledge exchange … And feeling like they’re part of the team.
1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
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All of our articles are subject to our Testimonial Protocol, which is described here.