Tips and tools: How to go viral; create voice apps without coding; learn typography in ten minutes; and more…

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Last updated: November 2019

Here are some great resources we have recently shared with one another

(We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.)

Become an expert in typography in ten minutes

A screenshot of typography in ten minutes

Matthew Butterick’s article promises to make you better at typography than most graphic designers.

Matthew Butterick’s Practical Typography website contains a lot of useful information. If you can spare only a few minutes to learn the basics, we’d recommend Typography in ten minutes and Summary of the 26 key rules of typography.

You might want to share them with your coworkers—so they don’t turn your em dashes into hyphens.

Design voice apps without coding

A screenshot of Voiceflow's homepage

Voiceflow’s homepage.

Voiceflow allows you to design, prototype, and publish voice apps for Amazon Alexa, and Google Assistant—all without coding.

Understand the strategic landscape with Mary Meeker’s 2019 Internet Trends report

A screenshot of the index for Mary Meeker’s annual reports

The index for Mary Meeker’s annual Internet Trends Reports.

Mary Meeker’s 2019 Internet Trends Report is out. It provides an authoritative—and highly practical—overview of how the internet is evolving, and what’s working in different industries. Because it’s so large and varied, we’d recommend you begin by skimming through the whole report to find the sections that are most applicable to your business.

How managers can use “Flashtags” to avoid accidentally derailing their projects

It’s easy for a manager to unintentionally derail a project by making off-hand suggestions that team members take to be directives. If you’re a manager, you might want to start using Flashtags, which are hashtags like #fyi and #suggestion, which have specific definitions. For example, “#suggestion: a passing thought that you might want to consider, but I’m not in your shoes, so do what you like. No need to reply.”

Understand how to make things go viral

A screenshot of one of the interactive “toys” in Going Viral.

A screenshot of one of the interactive “toys” in Going Critical.

The article Going Critical by Kevin Simler contains interactive “toys” that let you play with different parameters of virality, to understand how it works. It gave us insights into how to make campaigns go viral; why it’s crucial to find the right target market; and how to foster a company culture in which ideas thrive.

Kevin writes: “We tend to think that if something’s a good idea, it will eventually reach everyone, and if something’s a bad idea, it will fizzle out. And while that’s certainly true at the extremes, in between are a bunch of ideas and practices that can only go viral in certain networks.”

Design and carry out psychological experiments

PsyToolkit looks like it might be useful for marketing research. It’s a free-to-use toolkit for demonstrating, programming, and running cognitive-psychological experiments and surveys, including personality tests. It’s mostly used for academic studies and for teaching cognitive and personality psychology. PsyToolkit’s experiment library shows examples of what you can do with it.

News from within Conversion Rate Experts

Our founders spent an evening at Buckingham Palace to celebrate winning our Queen’s Award

Our founders Karl and Ben in Buckingham Palace.

Our founders Karl and Ben in Buckingham Palace.

Our founders, Ben and Karl, attended a Royal reception at Buckingham Palace to celebrate Conversion Rate Experts winning a second Queen’s Award for Enterprise—the UK’s highest official award for business.

We have just published our 78th client testimonial

We are excited to have just published a great new testimonial, from MyWallSt, the award-winning financial investment app.


“We’re seeing incredible growth,” says John Smyth, Chief Marketing Officer of MyWallSt.

In case you’d rather read, here’s a transcript of the video. We now have 85 testimonials and success stories from clients.

Become our next success story

If you’re looking to create a big CRO success story in 2019, visit this page to request a free strategy session.

And finally…

We reckon you’ll enjoy Rainmaker1973’s Twitter timeline. It’s a never-ending source of fascinating scientific facts and curiosities. Here’s an example:

A photo of the Violaceous Trogon bird

The Violaceous Trogon bird: Behaves like the school bully’s mate, named like a character from The Hitchhikers Guide To The Galaxy.

What you should do now

1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

4. If you enjoyed this article, then so will your friends, so why not share it on LinkedInTwitter and Facebook.

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