Some great resources we have recently shared with each other
Funny user interfaces: a competition to design the worst volume control
There’s a competition on Reddit to design the worst volume control. Take a look at the ingenious entries. Several of them made us literally LOL.
Also, we were crying with laughter at the competition to create the worst user interface to enter a phone number.
By 2021, Amazon will be 50% of all US e-commerce
For ten years, we’ve been explaining how web companies are “winner takes all” and that all companies will need to become great at conversion just to survive. Meanwhile, Amazon has continued in its bold quest to be “Earth’s most customer-centric company.”
Forbes recently reported some startling figures: Amazon now accounts for 37% of US e-commerce, and by 2021 the figure is predicted to have risen to 50%.
Does your company have a plan for how it can dominate its industry?
Brilliant advice for anyone who creates content
We recently read, and loved, a series of short articles by our friend Derek Sivers, founder of CDBaby. It’s about the music industry but it applies to all businesses—in fact, we think it should be called Careers advice for anyone who creates content—as learned from a career in the music industry, the most competitive content market on Earth. The index of the articles is here. We were particularly inspired by the following ones:
- “Get specific.”
- “Call the destination and ask for directions.”
- “Flip the stick.”
- “Go where the filters are.”
- “Constantly ask what they really want.”
- “Are fans telling friends? If not, improve, don’t promote.”
- “Imagine a play with 1,000 actors on stage.”
- “Mystery: Are people asking themselves questions about you?”
- “How to make a conference worth it.”
What you should do now
1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
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