Funny user interfaces; Amazon soon to be half of all e-commerce; and a genius guide to content creation

Last updated: November 2018

A volume knob

The only sensible volume control you’ll see in the next five minutes.

Some great resources we have recently shared with one another

Funny user interfaces: a competition to design the worst volume control

There’s a competition on Reddit to design the worst volume control. Take a look at the ingenious entries. Several of them made us literally LOL.

Also, we were crying with laughter at the competition to create the worst user interface to enter a phone number.

By 2021, Amazon will be 50% of all US e-commerce

For ten years, we’ve been explaining how web companies are “winner takes all” and that all companies will need to become great at conversion just to survive. Meanwhile, Amazon has continued in its bold quest to be “Earth’s most customer-centric company.”

Forbes recently reported some startling figures: Amazon now accounts for 37% of US e-commerce, and by 2021 the figure is predicted to have risen to 50%.

Does your company have a plan for how it can dominate its industry?

Brilliant advice for anyone who creates content

We recently read, and loved, a series of short articles by our friend Derek Sivers, founder of CDBaby. It’s about the music industry but it applies to all businesses—in fact, we think it should be called Careers advice for anyone who creates content—as learned from a career in the music industry, the most competitive content market on Earth. The index of the articles is here. We were particularly inspired by the following ones:

On the subject of music, see this video describing how we recently helped to grow the online store Norman Records quicker than they had expected.


What you should do now

1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

4. If you enjoyed this article, then so will your friends, so why not share it on LinkedInTwitterFacebook and Email

All of our articles are subject to our Testimonial Protocol, which is described here.


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