“The fastest, easiest way to see an increase in your business,” says Voices.com, a B2B marketplace

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Voices.com is a platform that allows companies to hire voice-over artists. It has a global network of over 25,000 voice-over artists. In this case study, we describe in detail how we increased the conversion rate of Voices.com by over 400%.

A short video interview with the client

“They’re clearly knowledgeable about what they do. They are experts within the field.”

A transcript of the video

“After working with the Conversion Rate Experts, we are experiencing 20–25% conversion rates. My name is David Ciccarelli. I’m the CEO of Voices.com, and we are a marketplace where businesses come to find voice talent or voice actors. We help these two parties connect with each other.

“Conversion rate is the fastest, easiest way to see an increase in your business, both from the revenue standpoint as well as ultimately your bottom line.

“Conversion rate is the fastest, easiest way to see an increase in your business”

“We wanted to have somebody from a third party look at our website with fresh eyes and give us some honest feedback of how to improve. The best aspects of working with Conversion Rate Experts, I would have to say, would be the feedback that we got from them at each step of the way. Regarding the communication, emails, and quick feedback on changes, we like to work fast. They were able to keep up with our pace in terms of implementing new tests.

“We like to work fast. They were able to keep up with our pace in terms of implementing new tests.”

“One of things that stood out to me was their focus on having a quick win early within the engagement. So we focused on where is most of the traffic coming to the website and what do we want those people ultimately to do. So not only did they help us design the tests—meaning everything from the page layout, to graphic design, to the words that are on the website—they took the time to give really valuable feedback.

“Not only did they help us design the tests—meaning everything from the page layout, to graphic design, to the words that are on the website—they took the time to give really valuable feedback.”

“Before working with Conversion Rate Experts, we were experiencing conversion rates at the website—from a visitor to a registered user, which is ultimately important to us—anywhere in the low single digits. And after working with Conversion Rate Experts we are experiencing 20–25% conversion rates. So, one out of every four or five people engages with the website enough that they actually sign up and then now we’ve started the relationship with them.

“We are experiencing 20–25% conversion rates.”

“If you’re considering working with the Conversion Rate Experts, I would start out by reaching out and having a conversation with the guys there. Discuss your goals and what you want to achieve with them. They’re clearly knowledgeable about what they do—they’re experts within the field. And they will be able to provide you with some quick feedback in terms of understanding what your goals are. They genuinely shared their interest in our business. In fact, I believe they’re even customers of ours. And they want us to succeed, because our success is their success as well.”

“They want us to succeed, because our success is their success as well.”

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