Introducing the next evolution of the CRE Wins Database: A leap forward in helping businesses achieve rapid, data-backed growth

Introducing the next evolution of the CRE Wins Database—Version 2.0. Building on the wins and insights from 18 years and tens of thousands of tests, this update represents a huge leap forward in helping businesses achieve rapid, data-backed growth.
A screenshot from the CRE Wins Database.

Key updates include:

  • Custom AI capabilities: Distilling our research faster and more effectively than ever.
  • Enriched data: With secondary uplift analysis, granular tagging, and revenue projections for smarter prioritization.
  • Anonymous mode: Enabling us to demonstrate its power while safeguarding the privacy of our clients. (Want to see the new Wins Database for yourself? Book a FREE strategy session.)

With these updates, Version 2.0 offers even greater granularity and precision, allowing us to deliver a hyper-targeted playbook of conversion strategies tailored to your unique goals and challenges.

Your unique conversion playbook

We were the first agency to insist that all our recommendations were A/B tested to prove that they were effective. After eighteen years and tens of thousands of tests, Wins Database 2.0 is likely the largest and most valuable asset of its kind—including wins for companies like Google, Facebook, Amazon, Apple.

Whatever your biggest growth challenge—low sales, high churn, converting free users to paid subscribers—the chances are good that we’ve already solved the problem for many other companies.

That’s why we can hit the ground running with every new client.

And because we’ve recorded every test we’ve ever run—in every vertical market, every part of the funnel, and tackling every type of objection—you get the benefit of data-driven insights from day one of your engagement.

It’s one of the unfair advantages we share with every one of our clients.

Why real-world CRO data is the ultimate resource for rapid growth

From global giants to niche SaaS startups, the Wins Database allows us to move faster, mitigate risk, and prioritize solutions that we know have worked in the past. Fast, easy tests with big historical upsides come first.

As we say in our Methodology:

We aim to work on the areas of your business that will have the biggest impact on your goals. We also prioritize our efforts on parts of your business that are easiest to make changes to.

Of course, every business is unique. That’s why—from the moment you come aboard—we’re doing unrivaled research into your challenges, website, and customers. This work enables us to target your visitors’ key objections, further zeroing in on the tests that will deliver the biggest wins.

The strategic combination of deep research and deep data is the extra unfair advantage because this is where the real magic happens. By plugging the research (a deep diagnosis) into the Wins Database (an exhaustive and authoritative medicine cabinet), we’ve been able to transform many of the world’s most visited websites.

See the Wins Database 2.0 applied to your business

Would a curated playbook of proven wins help you grow your business?

When you book a free strategy session, we’ll show you how we’d apply the Wins Database to solve your biggest challenges and harness your greatest opportunities.

The CRE Wins Database is a unique and powerful asset—a data-driven path to growth.

Book a free (no obligation) strategy session now.


What’s your goal today?

1. Hire us to grow your company

We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:

Schedule your FREE strategy session

2. Learn how to do conversion

Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.

Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

Download a free copy of our best-selling book

3. Join our team

If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.

4. Contact us

We help businesses worldwide, so get in touch!


© 2025 Conversion Rate Experts Limited. All rights reserved.