“Stunning results” for WorkflowMax, a SaaS company

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WorkflowMax is online job-management software, owned by Xero.

A short video interview with the client

“Generating free-trial accounts is a very, very important metric, which we have been able to increase by about 40%.”

A transcript of the video

“Working with Conversion Rate Experts has been extremely stunning in terms of results we have received—which is improving our unique visitor-to-conversion rates and improving our free-trial numbers by 40%.

Working with Conversion Rate Experts has been extremely stunning in terms of results

“So, that’s massively significant for our business, and it’s definitely driving a lot of revenue because of that.

“My name is Chirag Ahuja. I lead the Marketing team at WorkflowMax. WorkflowMax is an all-in-one time/job management software which takes you all the way from leads, to codes, to time tracking, to invoicing. It’s a product for service businesses and it’s used by over 8,000 customers around the world.

It’s definitely driving a lot of revenue

“Traffic is very important, but at the same time, you need to convert them. If you are not doing that, there is no point in doing all sorts of effort you’re putting into marketing and the thousands of dollars you’re spending.

“Before starting using CRE, we were trying to figure out how do we actually improve our conversion rates, specifically from our unique visitors to trials. And what we found out was that we were generating a whole bunch of traffic to the website, with all of our amazing inbound and content and organic search efforts, but we were not able to convert them very well, as much as we would like to.

“My experience working with Conversion Rate Experts has been really, really awesome. They were able to come to our business and generate a whole bunch of customer data, working with us and guiding us through the process. It’s very focused on improving numbers, very data-driven. So everything is tested, everything is challenged, which helps you to understand our own business when you’re going through that process.

It’s very focused on improving numbers, very data-driven.

“For a marketing team in a B2B SaaS business, generating free-trial accounts is a very, very important metric, which we have been able to increase every month by about 40%.

Generating free-trial accounts is a very, very important metric, which we have been able to increase every month, by about 40%.

“My experience working with Conversion Rate Experts has been really, really awesome. Because of the way they work, you’ll be able to definitely achieve some great numbers. And you will definitely learn a whole bunch of things about your business because of the process they have set up.”

My experience working with Conversion Rate Experts has been really, really awesome.


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